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The transition to VoIP telephony usually happens when the current system stops handling the load. The team is working, calls are coming in, but some inquiries do not reach a conversation or are processed with delays. With a volume of 200–400 calls per day, even 10–15% of such losses means dozens of contacts that never make it into the workflow. In reports, this looks like a drop in conversion,...

In most companies, telephony works like a “black box.” Calls exist, but what happens inside is not visible. Some results are recorded in CRM, some remain within conversations, and some are lost entirely. With a load of 100–300 calls per day, this leads to systematic losses: 10–20% of inquiries are not processed or are lost there is no understanding of which calls convert into sales it is...

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